ComeOn Group has announced a new partnership with Highlight Games. The collaboration aims to enhance ComeOn's sportsbook offerings by introducing a new selection of virtual sports products.
The centrepiece of this new offering is ‘Soccerbet,’ a virtual sports product featuring well-known football leagues such as LaLiga, Ligue 1 and Serie A.
In addition to football, the partnership is set to introduce virtual ATP tennis and MotoGP games across selected markets in the near future.
Commenting on the deal, Juergen Reutter, ComeOn Group CEO, stated: “Our partnership with Highlight Games represents another important step in our mission to provide top-tier entertainment experiences to all of our audiences.
“The addition of virtual sports to our proprietary platform not only diversifies our portfolio but also underscores our commitment to offering secure, innovative and engaging gaming and betting experiences to our customers.
“We have set out to grow our sports business and we are securing our strategy by expanding our portfolio with dynamic and bespoke products so that we can keep on offering the best sportsbook experience for our players while keeping one step ahead of the competition.”
Steven Holmes, CEO of Highlight Games, added: “Highlight Games’ exclusive video virtual products which feature genuine archive footage from the world’s greatest sporting leagues bring a new dimension of best-in-class product to ComeOn’s virtual sports offering and I’m delighted to be announcing this new phase of our partnership.
“Our range of exclusive rights deals with some of the most recognisable brands in sport is Highlight’s USP and it’s great to get more of our exclusive content out to the market with ComeOn Group.”
In related partnership news, ComeOn Group also recently extended its partnership with Optimove.
