Dafne Guisard announced as new Entain COO
Guisard brings a range of executive leadership experience across multiple industries to the role.
Key points:
– Guisard will officially step into the role in the new year
– She is set to take over the COO position after spending just under 3 years at Heinz
Entain has announced the appointment of a new Chief Operations Officer in Dafne Guisard, who will officially step into the role as of 13 January.
The operator has made its latest C-Level executive appointment, with Guisard bringing in a wealth of experience as she moves on from her previous executive role as Chief Strategy, Transformation and Digital Officer at The Kraft Heinz Company. During her three-year tenure in this role, Guisard oversaw the development of 5-10-year strategies (the numbers doint’ necessarily add up there!), implementing company-wide digital transformation and developing new operational models.
As part of her new role, Guisard will report directly to the Entain CEO, spearheading global strategic planning, M&A integration and customer service initiatives. An MIT graduate, Guisard will be hoping to utlise all her previous professional experience to help drive the company forward as we turn over into a new year.
Good to know: Current CEO Gavin Isaacs was also a recent appointment, stepping into the top job in September 2024
Entain CEO Gavin Isaacs commented on Guisard’s appointment: “Dafne brings a wealth of experience in driving strategic growth and delivering transformation on a global scale.
“Her appointment will help place Entain at the leading edge of innovation, as well as strengthen the executive management team as we build on a period of stronger-than-expected revenue growth and key market expansion. Dafne will be a tremendous asset to Entain.”
After recording record interest in Olympic betting this August, Entain also revealed record NFL betting engagement figures from the UK and Ireland last month. Also in October, the operator announced its Q3 2024 financial results, reporting 8% growth in NGR in a better-than-expected third quarter.
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