Swifty Sports IE launches in Ireland

The company first unveiled its entry into the Irish market earlier this year. 

Swifty Sports IE launches in Ireland

Key points: 

– Swifty Sports IE has officially launched 

– Ireland is viewed by the company as having “immense” growth potential within online gambling 

Swifty Global has announced the launch of its sportsbook in Ireland. 

This comes after the completion and approval of the gold-standard certification process with Gaming Laboratories International (GLI) for its B2B gaming platform, which was started in October last year and was completed by Q4 last year. 

Earlier this year, the company stated it was going to be entering the Irish market, having secured approval for an Irish gambling licence, with Swifty at the time underlining that it expected a significant increase in profits as a result of this market entry. 

Good to know: Swifty Global launched its sports betting arm, Swifty Gaming, in September 2022 

Swifty Sports IE is now fully available to users across the country and brings sportsbook and online casino services to the Irish market. 

Swifty Global CEO James Gibbons said: “We’re thrilled to bring Swifty Sports IE to Ireland, marking an important step in delivering an exceptional sports betting and casino experience for the region. Ireland’s dynamic market presents immense growth potential, and we’re excited to position Swifty Sports IE as a leader in this space.  

“With access to hundreds of thousands of sporting events each month, our platform offers a premier experience tailored for the Irish users. Additionally, our ongoing merger with SGN will further strengthen our capabilities, fueling further innovation and value for our users and shareholders alike.” 

In other sports betting news, Rootz’s flagship brand, Wildz has introduced a sportsbook to its offering

Topics
OnlineCasinoSports BettingIndustryiGaming
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Ciaran McLoughlin
Gambling Writer

Ciarán McLoughlin is a writer for Gambling Insider (and Gaming America), based in London, UK.
With a strong background in both sports and gambling journalism, Ciarán covers a wide array of industry topics — from regulatory shifts and market developments to operator news and sector analysis — delivering timely and informed content for a professional B2B audience.
His byline has appeared across multiple respected publications, reflecting his versatility and credibility across mainstream and specialist media.

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