Highlight Games brings Soccerbet LaLiga to Africa

Key points: 

– Players will be able to utilise Soccerbet products featuring archive LaLiga footage 

– Operators in the region will offer the game in retail venues 

Highlight Games has launched its LaLiga Soccerbet game in Africa. 

Soccerbet is a game that allows players to take part in virtual sports betting, including match highlights from real game footage with digital betting formats, available in single match and league iterations. 

With this deal, users in Africa will be able to use the Soccerbet product which includes archive LaLiga footage through a dedicated satellite channel. 

Operators such as BetStar, ZukaBet, MasterBet and Sky Games will offer the game via retail venues, with this LaLiga Soccerbet product adding to the Soccerbet channels already live in Africa including one featuring English football.

Highlight Games CEO Steven Holmes said: “I’m delighted to announce that Soccerbet LaLiga is now live with several of our valued customers in Africa.  This is a key market for Highlight Games and it’s exciting to be expanding our portfolio of available content with our growing customer base.   

Good to know: In September, SportyBet was named Official Betting Partner of LaLiga in Africa 

“Football is the biggest game in the world, and Soccerbet really is a product in a league of its own.  Highlight’s football games feature more teams, more real archive footage and more action than any other competitor products on the market.   

“I’m confident that Soccerbet LaLiga will prove to be very popular with players, as other iterations of our flagship Soccerbet game are already.” 

In recent weeks, Highlight Games has extended its exclusive rights agreement to utilise archival footage from the Greek Super League for the Soccerbet platform. 

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Ciaran McLoughlin

Gambling Writer

Ciarán McLoughlin is a writer for Gambling Insider (and Gaming America), based in London, UK.
With a strong background in both sports and gambling journalism, Ciarán covers a wide array of industry topics — from regulatory shifts and market developments to operator news and sector analysis — delivering timely and informed content for a professional B2B audience.
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