Highlight Games extends Greek Super League rights for Soccerbet
The agreement extends Highlight Games’ ability to feature archival footage from top Greek football clubs in its virtual sports betting product.
Key points:
– Highlight Games renews exclusive rights to Greek Super League footage for its Soccerbet product
– The product features content from renowned clubs, including Olympiakos and Panathinaikos
– The extension follows recent partnerships in Africa and Europe to expand Highlight’s global reach
Highlight Games has secured an extension of its exclusive rights agreement to utilise archival footage from the Greek Super League for its Soccerbet betting platform.
This renewal ensures the continued inclusion of content from Greek football clubs, such as Olympiakos, Panathinaikos and PAOK Salonika.
Soccerbet enables users to engage in virtual sports betting using match highlights, integrating real game footage with digital betting formats.
Steven Holmes, Highlight Games CEO, commented: ‘I’m delighted to announce yet another exclusive rights extension for Highlight Games. Our Greek Soccerbet game has proven to be incredibly popular with players and it’s a testament to our ongoing relationships and quality product portfolio that we’re able to continue to deliver this exclusive content to our valued customers.”
Good to know: These partnerships have brought Highlight’s content to new audiences, supported by archival material from leagues like LaLiga and Serie A
In 2024, Highlight Games partnered with Sahara Games Technology to introduce Soccerbet to players in Kenya, Uganda and Mozambique. It also expanded its presence in Europe through a deal with ComeOn Group, which integrated Highlight’s video virtual sports into its sportsbook platform.
Highlight Games continues to diversify its offerings, recently launching additional virtual sports products such as tennis and MotoGP games. These initiatives align with its strategy to cater to the growing demand for video-based virtual sports in regulated markets worldwide.
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