Nevada January numbers: State revenue totals $1.44bn as baccarat revenue soars 119.5%

The game generated $215.2m, though it was outperformed by the $656.8m made by multi-denomination slots.  

Nevada January numbers: State revenue totals $1.44bn as baccarat revenue soars 119.5%

Key points:

– State revenue came to $1.44bn, up 12.5% year-on-year

– Las Vegas Strip revenue came to $840.1m, up 22.5%

– On the Strip and in the state as a whole, baccarat grew by triple digits

The Nevada Gaming Control Board has released the state’s gaming figures for the first month of 2025. 

In total, gaming revenue in January totalled $1.44bn, up 12.5% year-on-year. Of this, slot machines accounted for the majority of revenue at $915.3m, though this only reflected growth of 3.4%. Indeed, while the highest-earning segment of slots, multi-denomination, saw revenue up 15.9%, most slot segments were down. This included 1 cent slots, down 23.7% to $176.7m, 25 cent slots, down 17.3% to $13.8m and $100 slots, down 40.6% to $1.6m. This results in somewhat stifled growth, as the only other segment to see growth was $5 slots, up 12.6% to $4.7m. 

Table, counter and card games in the state, however, saw revenue up 33.2%, totalling $523.1m. While some games experienced significant decline year-on-year – one notable example being Pai Gow, down 153% to a loss of $243,000 – for the most part, results remained balanced. The highest-earning game, baccarat, was up 119.5% to $215.2m, while the second highest-earner, blackjack, was down 12.3%, totalling $86.1m. The third highest earning segment, sports betting, made $72.6m, up 12.1%, indicating a shift towards the segment despite the state’s history in traditional casino play. 

Good to know: IGT PlaySports recently expanded into Nevada via a partnership with Golden Nugget

Other notable growth segments include a 27.4% increase in roulette revenue, totalling $34.9m, and the state’s ‘other’ segment, up 99.9% to $13.3m – an indication that players in Nevada are beginning to gravitate towards new and emerging methods of non-slot play. However, it was only baccarat that experienced triple-digit growth. 

Las Vegas Strip 

Focusing on the Strip, revenue was up 22.5%, totalling $840.1m – 58.4% of the state total.  

Much like the state as a whole, results of growth and decline on the Strip were mixed. Slots, which made $424,4m, were up 5.9%, while table, counter and card games made $415.7m, up 45.7%. This sizeable growth in table revenue significantly closed the gap in revenue between the two segments, with less than $10m between them, in stark contrast to the wide gap in state revenue between slot and table earnings.  

Baccarat, again, was up by triple-digit figures, making $214.3m, up 121%, with blackjack generating $65m, down 7.9%. While sports betting was still the third-highest non-slot segment on the Strip, its earnings were almost half of what was earned by blackjack, placing it in contrast to the wider state. Indeed, revenue from sports betting came to $33.7m, though with a growth rate of 18%, it outperformed the state average.  

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Beth Turner
Gambling Writer

Beth Turner is a journalist and Senior Staff Writer at Players Publishing, where she contributes news and feature content to leading B2B gaming titles, including Gambling Insider, Gaming America, Sports Betting Focus and Trafficology. Based in the London area, she has been part of the editorial team since October 2023, progressing to Senior Staff Writer in February 2025.

In her role, Beth covers key developments within the global gambling and iGaming landscape, producing insightful reporting on regulatory shifts, operator strategy, sponsorship trends and emerging market activity.

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