Fanatics inks new deal with Intelitics to boost customer acquisition and retention
Through this new agreement, the US operator has gained access to Intelitics’ data and AI-driven mar-tech platform.
Key points:
– The deal aims to enhance Fanatics’ customer engagement and retention while optimising its marketing campaigns
– Intelitics’ data-driven solutions allow Fanatics to manage and monitor performance marketing activity and provide further personalisation to players.
In a bid to strengthen its position in the US retail and online betting market, Fanatics has announced the signing of a new agreement with Intelitics, an AI-driven marketing platform provider.
Fanatics is using the platform to power its Performance Marketing Partner Program, and, in the process, has gained access to a suite of products and features.
These range from real-time campaign monitoring, player tracking and personalised player dashboards.
Good to know: To date, Fanatics has developed a foothold across 22 US states
Describing the deal, Allan Stone, Intelitics CEO, said: “Fanatics needs no introduction, and we are thrilled to have been working with an operator of this calibre to support its performance marketing activity with our state-of-the-art platform and toolset.
“Our platform and tools allow operators to leverage the power of data to monitor performance and optimise campaigns and spend in real-time. These are important capabilities given the competitive, and expensive, nature of customer acquisition.”
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