WeDoCRM releases white paper on how football clubs harness CRM
The sports industry has shifted its focus towards digital engagement in the wake of the pandemic, as clubs look to enhance their relationship with fans both in-person and remotely.
Key points:
– WeDoCRM’s white paper provides actionable strategies for using CRM systems to optimise fan engagement in football.
– Case studies include Tottenham Hotspur’s use of Salesforce for enhanced fan experiences and Arsenal’s CRM-driven £150m ($192.6m) sponsorship deal with Emirates.
– Industry insights are shared by two CRM experts, including former Rangers FC CRM Manager and a former head of growth at Emirates and Wembley Stadium.
WeDoCRM has published a new white paper, ‘How to maximise fan engagement with CRM,’ outlining how football and sports clubs can use fan data to improve engagement, enhance match-day experiences and increase revenue.
Football clubs specifically are increasingly relying on customer relationship management (CRM) systems to stay competitive by leveraging data-driven insights that allow for more personalised communication with fans.
Co-authored by two of WeDoCRM’s leading experts, the white paper highlights the success of clubs like Tottenham Hotspur, which partnered with Salesforce to enhance fan interactions, and Arsenal, which secured a major sponsorship deal with Emirates, citing CRM data as a key factor in negotiations.
Across Europe, clubs such as FC Barcelona and Real Madrid are also using CRM across their digital channels.
Vanessa Mallia, Head of Growth at WeDoCRM, explained: “In today’s hyper-competitive football landscape, clubs need data-driven strategies that connect with their fans. Our new white paper explores how UK football clubs can use CRM to build lasting relationships and drive revenue.”
By sharing real-world examples and expert insights, WeDoCRM is aiming to showcase the value of CRM systems for clubs looking to make the most of their fan data.
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