Kwiff named betting partner and Back of Shirt sponsor of Motherwell FC for 2025/26
New partnership announced ahead of Scottish Premiership season.
Key points:
– Kwiff has been confirmed as the official betting partner and Back of Shirt sponsor for Motherwell FC for the 2025/26 Scottish Premiership season
– This is kwiff’s first football partnership in Scotland and part of its wider UK expansion
Kwiff has been announced as the official betting partner and Back of Shirt sponsor of Motherwell FC for the 2025/26 Scottish Premiership season. The deal is for a minimum of two years.
This is Kwiff’s debut football sponsorship in Scotland and reflects the brand’s ongoing focus in the UK. As part of the agreement, kwiff’s logo will appear on the back of the club’s home and away kits, positioned along the bottom.
Kwiff aims to provide a new type of betting experience by combining technology with user engagement. This partnership with Motherwell FC represents a step in increasing kwiff’s visibility within UK football.
Garry McGibbon, Spryme Limited Director, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans.
Good to know: Founded in 2015, Kwiff Limited is based in Malta and holds licences from the Gambling Commission, the Isle of Man Gambling Supervision Commission and the Irish authorities
“Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Motherwell FC Commercial Director, added: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
This partnership follows Kwiff’s recent collaboration with Seconds Out, marking its first venture into boxing advertising as the brand develops its presence in UK sports.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
