Kwiff partners with Seconds Out to expand boxing presence
This collaboration marks Kwiff’s first major foray into the boxing advertising space.
Key points:
– Kwiff has partnered with Seconds Out for its first major boxing advertising initiative
– Seconds Out holds an exclusive YouTube designation as the platform’s primary boxing channel
Kwiff has announced its first major venture into boxing advertising through a new partnership with Seconds Out, one of YouTube’s most established boxing channels.
The collaboration aims to position Kwiff to engage with the growing boxing community through a respected platform in the sport.
Commenting on the new deal, Garry McGibbon, Director of Acquisition at Kwiff’s parent company, Eaton Gate Gaming, stated: “Kwiff and Seconds Out are in the same corner when it comes to building meaningful relationships.
“Working with the team at Seconds Out has been a fantastic experience thanks to their professionalism and belief in responsible advertising goals.”
Robert Waterman, Founder of Seconds Out, added: “We are pleased to be working with a responsible company that shares our values and vision. Their support will help us ‘supercharge’ our coverage and assist us in providing the very best content for our fans.”
This partnership follows Kwiff’s recent initiatives in responsible gaming, including the introduction of its ‘Curfew’ tool in September 2024, which allows users to customise platform access restrictions during specific time periods.
Shortly prior to this, the company also struck up a horseracing streaming agreement with Racecourse Media Group (RMG) – a deal that saw Kwiff integrating RMG’s streaming content into its native apps.
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