BetMakers and TPD partner to deliver in-running racing odds globally
The collaboration enables BetMakers to deliver TPD's odds data across its client network.
Key points:
– BetMakers will distribute TPD’s in-running odds across its global client network
– The deal covers major UK, US and Australian racetracks and is powered by TPD’s GPS data
BetMakers has announced a new global partnership with Total Performance Data (TPD) to integrate and distribute real-time, in-running horse racing odds across its operator network.
The collaboration aims to bring data-driven betting content to a wider audience and boost the overall racing experience for punters.
The deal will see TPD’s live odds, generated from GPS tracking and in-race performance metrics, made available via BetMakers’ Core API and managed trading services.
Coverage includes premier tracks in the UK and US, along with metropolitan racing in Victoria, Australia.
By enabling live betting during races, the offering aims to increase engagement by allowing punters to wager beyond the starting gates.
Commenting on the new deal, Joey Carroll, Director of Business Development and Partnerships at BetMakers, stated: “Adding more quality racing products such as this partnership with TPD to the BetMakers network is a win for the industry and our global customer base.
“We’re proud to deliver new, engaging ways for customers to interact with racing – and this collaboration enables our partners to offer a cutting-edge in-running product that meets the evolving expectations of today’s punters.”
Will Duff Gordon, CEO at Total Performance Data, added: “We’re delighted to be working with BetMakers to bring our in-running odds to a wider audience.
“TPD’s mission is to make racing more engaging through live data, and this collaboration enables operators around the world to offer a faster, more interactive betting experience that mirrors what today’s sports fans expect.”
The partnership builds on BetMakers’ expanding portfolio, which includes recent collaborations with Hollywoodbets in South Africa and integrations with Sportradar.
For TPD, the move follows the company’s recent South American expansion with a new installation at Argentina’s Hipódromo de Palermo.
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