EveryMatrix expands US presence as SlotMatrix goes live with Betly in West Virginia
The agreement marks the supplier’s second aggregation deal in the US, providing Betly with access to exclusive content and third-party games from NetEnt, Red Tiger and Big Time Gaming.
Key points:
– SlotMatrix launches in West Virginia via Delaware North’s Betly platform
– Betly players gain access to EveryMatrix and Evolution’s third-party content
– This is EveryMatrix’s second US content aggregation partnership following betPARX
EveryMatrix has expanded its US footprint by rolling out its SlotMatrix aggregation platform with Delaware North’s Betly iGaming brand in West Virginia.
The partnership allows Betly customers to access proprietary casino titles from EveryMatrix, as well as third-party games via Evolution’s One Stop Shop integration. This includes content from NetEnt, Red Tiger, NoLimit City and Big Time Gaming.
Delaware North also gains access to EveryMatrix’s suite of gamification and player engagement features, including free spins, leaderboards and tournament functionality.
The launch comes as Betly continues its rollout across regulated markets, with West Virginia one of the six US states where EveryMatrix holds licences.
Good to know: EveryMatrix reported a 39% year-on-year revenue increase in Q1 2025, with casino operations accounting for €28.6m ($31m) in net revenue
The agreement is EveryMatrix’s second US content aggregation deal, following its earlier integration with betPARX.
The supplier, which supports over 300 clients globally, has made North America a key growth area. In May, it also signed a full casino platform agreement with SkyCity Entertainment Group for its online brand.
Erik Nyman, President of EveryMatrix Americas, said: “This marks our second US content aggregation deal in a short timeframe… players can access thousands of market-ready games and gamification tools not seen in the market until recently.”
Delaware North’s Director of Interactive Casino, Davide Colosimo, added: “Delaware North is thrilled to enhance the Betly experience for our West Virginia customers by introducing EveryMatrix’s cutting-edge casino content and gamification tools.”
SlotMatrix is EveryMatrix’s proprietary aggregation platform, with a library of over 34,000 games from more than 350 studios. The deal with Delaware North adds to the platform’s reach in regulated US markets, as suppliers continue to compete for distribution partnerships in licensed iGaming states.
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