LeoVegas and Kambi broker partnership extension

The pair’s pre-existing agreement will extend to 2027 and now encompasses Kambi’s Odds Feed+ solution.

LeoVegas and Kambi broker partnership extension

Key points:

– LeoVegas and Kambi have extended their sportsbook partnership until 2027

– The operator will also now have accesses to Kambi’s Odds Feed+ solution

– The pair initially entered into collaboration in 2016

Supplier Kambi Group has unveiled a partnership extension with LeoVegas until 2027, with the provider’s Odds Feed+ solution now also being merged onto LeoVegas’ operator platform.

Having initially partnered in 2016, Kambi and LeoVegas are set to extend their prior turnkey sportsbook arrangement until at least 2027, as the operator continues its migration to its proprietary sportsbook platform – which will yield products from Kambi’s roster of solutions.

Owned and operated by MGM Resorts, LeoVegas has access to Kambi’s Odds Feed+ solution as part of this new deal, alongside its sister platforms – BetMGM, BetUK and Expekt. This solution collaboration is set to extend past 2027, with the pair’s sportsbook deal lasting until that time.

Commenting on this latest announcement, Kambi CEO Werner Becher said: “Our valued partnership with LeoVegas dates back almost 10 years and we are proud of the success we have achieved together. While we look forward to another two years of Turnkey provision, it speaks to the quality of our trading capabilities that LeoVegas also secured access to our Odds Feed+ solution, taking our partnership into a new phase.”

Good to know: This announcement comes closely following the news that longstanding LeoVegas Co-Founder & CEO, Gustaf Hagman, would be stepping down after 14 years

Following its acquisition by MGM Resorts in 2022 – LeoVegas has undertaken a period of executive change which also saw the recent retirement of CCO, Chris Welch, in September.

For Kambi, this latest announcement closely follows the additional renewal of its sportsbook partnership with Jacks.nl last month. In April, the supplier also announced Q1 revenue of €41.5m ($48.8m), down 4% year-on-year.

Topics
OnlineSports BettingIndustryPartnerships
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Will Underwood
Gambling Writer

Will Underwood is a Writer at Players Publishing, contributing news and feature content across the company’s portfolio of leading B2B gaming publications, including Gambling Insider. Since joining the team in March 2024, he has covered key developments in the global gambling and iGaming sectors, delivering clear, timely reporting for an international audience.

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