SSC Napoli enters new partnership with bet365 Scores
The operator’s statistics and results app has been named the Official Infotainment Partner of the club.
Key points:
– SSC Napoli has partnered with bet365’s statistics and results app, bet365 Scores
– The company is now the Official Infotainment Partner of the club
– This arrangement will see the pair collaborate on the development of joint content
Operator bet365 has entered into a new partnership with Italian Serie A champions SSC Napoli, which sees the company’s statistics and real-time app – bet365 Scores – become the Official Infotainment Partner of the team.
As part of this deal, bet365 Scores will collaborate with SCC Napoli on the development and distribution of both content and insights centred around the football club’s latest news. Indeed, this partnership with the Serie A football club highlights bet365’s recent enhanced focus on European operations following its exit from the Chinese market in March.
Speaking on this development, the operator’s management team stated: “Becoming the Official Infotainment Partner of SSC Napoli is a source of great pride for us. The club is an icon of Italian and international football, with an extraordinary history and one of the most passionate fanbases in the world.
“Through this partnership, we aim to deliver an even richer, more immediate and engaging experience to Napoli fans, thanks to our live content, detailed statistics and personalised notifications. We can’t wait to share a season full of excitement together.”
This latest agreement comes shortly before the conclusion of an additional collaboration, signed by SCC Napoli, with Rollbit in 2023 – which saw the company become the club’s Official European Betting Partner in as part of a two-year deal.
Good to know: In May, it was revealed that the bet365 owners are reportedly eyeing a £9bn ($12.2bn) sale, although there have been no new developments on that front since
Also speaking on this latest deal, SSC Napoli CRO Tommaso Bianchini said: “This collaboration fits perfectly into the ‘From Napoli to the World’ strategy, which aims to make the Club’s presence increasingly global also through the offer of high-impact content for our fans.
“We are very happy to begin this adventure with bet365 Scores, a reality that knows how to speak authentically to football fans. We are certain that this will be a season full of satisfactions.”
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