Bally’s UK casino brands integrate Podium’s racing data under multi-year deal
Podium will supply racing content and uptime solutions to Bally’s Interactive brands including Jackpot Joy, Rainbow Riches and Monopoly Casino.
Key points:
– Bally’s Interactive has partnered with Podium to power racing data across several UK casino brands
– Pulse platform offers real-time racing content from over 300 tracks worldwide
– The deal supports Bally’s expansion into racing verticals with a focus on uptime and engagement tools
Podium and Bally’s Interactive have signed a multi-year agreement that will see Podium’s Pulse data platform integrated across UK-facing brands including Bally’s UK, Jackpot Joy, Monopoly Casino, Rainbow Riches and Double Bubble.
The integration of Podium’s platform enables real-time racing content from over 300 global tracks, spanning thoroughbred, greyhound and trotting events.
According to Podium, the Pulse product is built to deliver low-latency racing data with no downtime and a single integration point.
The platform’s features are designed to bolster player engagement while maintaining content stability across large-scale operations.
Josh Sparke, Managing Director at Podium, commented: “We are thrilled to be working with Bally’s Interactive to deliver a premium racing experience across some of the most recognisable names in UK gaming.”
Bally’s Interactive said the choice to partner with Podium followed a competitive review process. The operator cited the flexibility of the Pulse platform and Podium’s technical support as advantages.
Good to know: Podium and BetMakers recently announced a partnership with Sportradar
Podium is also exploring additional tools such as Racecard Pro and Race Hype with Bally’s as part of an engagement strategy.
“From day one, they made integration simple with great documentation and a hands-on onboarding team”, said Alex Kemp, Senior Commercial Manager at Bally’s Interactive.
“It is also clear they have built a future-proof platform that gives us the ability to scale.”
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