Leeds United confirms sleeve partnership with Parimatch
New commercial deal confirmed ahead of 2025/26 Premier League season.
Key points:
– Leeds United has selected Parimatch as its official sleeve partner for the men’s first team for the upcoming season
– Parimatch branding will feature on the left sleeve of the team’s shirts as well as at Elland Road, Thorp Arch and across the club’s digital platforms
Leeds United has confirmed a new sleeve partnership with Parimatch. The brand will appear on the left playing sleeve of the men’s first team shirts for the 2025/26 Premier League season.
Parimatch has previously had visibility in the Premier League and is active in the UK and other international markets. The announcement follows the recent release of Leeds United’s home and away kits for the season.
In addition to the playing shirts, Parimatch branding will be displayed at Elland Road and the club’s Thorp Arch training ground. This includes the perimeter LED advertising system and the club’s media backdrop.
Sergey Portnov, Parimatch CEO, stated: “This is more than a partnership – it’s a powerful alliance between two brands with the same goal: to win. We believe in strong leadership, and we see that in Leeds United – a club with a proud history, loyal fans and big dreams for the Premier League 25/26.”
Good to know: The two organisations will work together on partnership activations and digital campaigns that will be shared via both Leeds United and Parimatch channels
Morrie Eisenberg, Leeds United CBO, added: “We’re really pleased to bring Parimatch onboard with the club as our new sleeve partner. They are a trusted brand who have worked within the sporting industry for a long time, showing commitment to the game.”
This comes after Parimatch’s recent renewal of the land-based sports betting partnership with Leicester City for the 2024/25 Premier League season.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
