Sportradar launches AI-powered Bettor Sense
Brazilian operator Betesporte has become the first company to implement the technology as part of its responsible gambling strategy.
Key points:
– Sportradar launches “Bettor Sense,” an AI-based responsible gambling tool, with Betesporte as its first partner
– Betesporte also joins the Sportradar Integrity Exchange to combat match-fixing
– The initiative supports Brazil’s regulatory emphasis on responsible gambling and market integrity
Sportradar has launched “Bettor Sense,” a new AI-driven responsible gambling solution designed to detect risky betting behaviours and empower operators to take early, personalised action.
Brazilian betting operator Betesporte will be the first to implement the tool, hoping to mark a significant move toward safer gambling practices in Brazil’s expanding regulated market.
Bettor Sense leverages behavioural science and machine learning to monitor user activity in real time, identifying early indicators of problematic gambling.
The tool aims to enable operators to intervene swiftly and appropriately, reinforcing responsible gambling commitments while maintaining compliance with regulatory standards.
In parallel, Betesporte has also joined Sportradar’s Integrity Exchange, a global data-sharing network that enables betting operators to report suspicious activity directly to Sportradar’s Integrity Services team.
Commenting on the development, Tom Mace, SVP of Integrity & Regulatory Services at Sportradar, stated: “This partnership with Betesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries.
“Betesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognises the value of using data and technology to protect end users and strengthen compliance.”
Good to know: The launch follows Sportradar’s wider involvement in Brazil’s integrity space, including match-fixing prevention workshops with clubs like Ceará and Náutico
Marcos Pereira, CEO of Betesporte, added: “Betesporte is fully committed to transparency and security across all its operations. The partnership with Sportradar, through the integration of Bettor Sense and the Integrity Exchange, reinforces our dedication to fostering a responsible and ethical betting environment in line with regulatory standards.
“Sportradar’s advanced technology enables us to anticipate and prevent risky behaviour, ensuring our bettors have the best possible experience with complete safety. We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”
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