Inspired to sell holiday parks business to Genda for £18.6m
Inspired Entertainment's holiday parks business consists of 11,000 gaming machines and will be owned by Japanese entertainment company Genda.
Key points:
– Inspired agrees to sell Indigo NewCo Limited to Genda for £18.6m ($25.1m)
– The sale includes 11,000 physical gaming machines in holiday parks across the UK
– Inspired will still provide gaming content and platform services
Inspired Entertainment will sell its UK holiday parks business, Indigo NewCo Limited, to Japanese entertainment company Genda.
The sale is expected to go through for the sum of £18.6m ($25.1) in cash, though Inspired will continue to be involved in the business through the provision of gaming content and platform services.
This will be a significant transfer of physical assets as Inspired focuses its attention on what Lorna Weil, Executive Chairman, calls “a more digital and scalable model.”
Genda will be taking over ownership of more than 11,000 physical gaming machines located in 170 family or adult gaming centres throughout the UK in holiday parks and elsewhere.
Weil explained the strategic foresight behind the move, saying: “The sale of the holiday parks business helps to further align our portfolio, increasing our digital EBITDA mix and improving our company-wide EBITDA margin. It also streamlines our operations, moving us towards a more agile, less capital and labour intensive structure with increased flexibility in capital allocation.”
Good to know: Genda has a rich history of M&A and notably acquired Sega Entertainment in 2020, which operated the Sega amusement arcades
This arm of Inspired’s operations is reported under leisure in its financial results, which was responsible for just under 38% of the company’s Q2 revenue ($30.3m), though it’s unclear how much of this was yielded directly from the holiday parks enterprise.
Whether Inspired will move even more decisively to a digital focus or not, the company’s Q2 report somewhat plays down the success of the vertical, pointing out that certain UK public holidays falling in the second quarter of this year had a hand in boosting the figures.
Partnerships of late have moved the supplier further into the virtual sports channel, with notable recent deals being struck with William Hill and bet365.
It is anticipated that the transaction will be closed in the fourth quarter of 2025, with net proceeds being used to pay down debt.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
