Evoke appoints Siddharth Dixit as Chief Strategy and Transformation Officer
Evoke has named Siddharth Dixit as its new Chief Strategy and Transformation Officer, joining the company’s Executive Committee as it continues its operational reset and growth plan.
Key points:
– Dixit will oversee corporate strategy, M&A and business development
– He joins from Virgin Media O2, with prior senior roles at Deliveroo, Anheuser-Busch and The Economist
– Appointment follows Evoke’s €600m refinancing completed earlier this month
Evoke has appointed Siddharth Dixit as Chief Strategy and Transformation Officer. Reporting directly to CEO Per Widerström, Dixit will lead corporate strategy, M&A and business development, while also driving the company’s transformation programme.
Dixit brings more than 15 years of experience in strategy and operations. Most recently, he served at Virgin Media O2 where he was responsible for growth strategy.
His previous career includes senior roles at Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture and Deloitte.
Evoke CEO Per Widerström said: “We are delighted to welcome Siddharth to Evoke as our Chief Strategy and Transformation Officer. Siddharth is a proven leader with a wealth of highly relevant experience gained at several global sector-leading organisations. He knows what best practice is and how to deliver it.”
Dixit added: “I am very excited to join evoke at such an important stage in its journey. Per and the team have returned the business to sequential quarters of top-line growth, underpinned by a focused market framework, clear growth strategy and transformational Value Creation Plan.”
Good to know: Earlier this month, Evoke completed a €600m ($704m) refinancing, issuing bonds through its 888 Acquisitions subsidiary and opening a £200m revolving credit facility
The company said the new arrangements are expected to save £5m annually on interest costs.
The appointment comes as Evoke continues efforts to strengthen its balance sheet and drive long-term value creation. The company reported a 44% year-on-year increase in adjusted EBITDA in H1 2025, which Widerström attributed to an “operational reset.”
The group, whose brands include William Hill, 888 and Mr. Green, has been implementing a Value Creation Plan to streamline operations, reduce debt and focus on regulated market growth.
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