William Hill and Checkd Dev launch fully automated bet builders
The new product provides football bettors with one-tap, stats-backed selections at both global and fixture level.
Key points:
– William Hill and Checkd Dev have launched the UK’s first automated, stats-powered bet builders
– The system eliminates manual creation time through automated generation and refreshing of curated options
– Designed to improve customer engagement while supporting operator efficiency
William Hill has partnered with Checkd Dev to introduce what they claim is the UK betting market’s first fully automated and pre-canned bet builder system, offering statistics-backed, one-tap selections across all football fixtures at both global and fixture levels.
The development builds upon Checkd Dev’s initial March 2025 launch of pre-canned accumulators for football and horse racing, evolving the technical solution into the Bet Builder category.
The automated “Trending Bets” solution utilises proprietary pricing from William Hill’s trading team to create football bets targeted at their customer base in the UK.
The system generates bets supported by contextual statistics that can be scaled across all football fixtures, providing a one-click addition to bet slips – aiming to eliminate the time required for manual bet builder creation.
Commenting on the development, Andrew Grimshaw, Commercial Director at Checkd Dev, stated: “As the new football season really gets going, we’re proud to take our automation a step further, delivering a UK first in Bet Builder content with the William Hill team.
“The efficiency for trading and the ability to create global and fixture-level bets at true scale are second to none, and the result on the front end is a faster, more engaging journey for recreational customers.”Tom Hargreaves, Head of Commercial – Football, at William Hill, added: “This is yet another new product that William Hill has launched in a matter of months. We believe this demonstrates our commitment to putting the right products in front of our customers, making betting journeys easier and more fun.“Together, William Hill and Checkd Dev are industrialising personalised Bet Builder content, combining operator-owned pricing with stats-led automation to improve customer experience and trading efficiency in one move.”
This launch follows other recent product expansions by William Hill, including an extended partnership with Inspired Entertainment to deliver additional virtual sports content across its UK retail network.
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