Realistic Games expands UK presence through Bally’s Interactive deal
The partnership brings Realistic’s portfolio, including recent titles, to Bally’s platforms as the supplier continues its European expansion.
Key points:
– Bally’s Interactive integrates Realistic Games’ content, starting with titles such as Book of Bass and Phantom Tides
– Deal follows Realistic’s UKGC licence approval earlier in 2025
– Adds to Realistic’s partnerships in the Netherlands and other European markets
Realistic Games has signed a new content partnership with Bally’s Interactive, reinforcing its position in the UK’s regulated iGaming market.
The agreement will see Bally’s platforms integrate a range of Realistic titles, including Book of Bass, Catch 22: Frozen Fortune, 9 Rhino Fast Fire, Emerald Frenzy and Phantom Tides.
The rollout marks another stage in Realistic’s commercial growth strategy, following multiple recent market entries across Europe.
Amy Brewis, Head of Account Management at Realistic Games, said: “We are thrilled to be partnering with Bally’s Interactive, a global leader in the casino industry. This strategic alliance enables us to accelerate our expansion in the UK’s regulated market and bring our exciting titles and growing roadmap, to a broader audience.”
Dezso Pazmany, Director of Product Operations at Bally’s Interactive, added: “We’re delighted to join forces with Realistic Games, whose growing portfolio is a strong fit for our UK audience.”
Good to know: Earlier this month, Realistic Games signed a content distribution deal with 711.nl in the Netherlands, adding to partnerships with Bingoal, NRG Bet, LiveScore Bet and Virgin Bet
The company has also been working to strengthen its international presence. In August, it secured a B2B licence from the Alcohol and Gaming Commission of Ontario, allowing its content to be supplied across Canada’s largest regulated iGaming market.
This followed provisional approval from the Michigan Gaming Control Board, underscoring Realistic’s focus on regulated jurisdictions in North America.
The latest deal with Bally’s Interactive builds on this momentum, providing Realistic with access to one of the UK’s broadest player bases while adding new content to Bally’s digital platforms.
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