Betby expands Asian footprint with Broadway Platform deal
The agreement will see Betby’s sportsbook and esports products integrated across more than 30 online platforms managed by Broadway.
Key points:
– Betby signs partnership with Broadway Platform to supply sportsbook and Betby Games
– Integration covers 500,000+ monthly events and 8,000+ betting markets
– Partnership builds on recent Asia-facing collaborations, including Satoshi Gaming Group
Betby has announced a new partnership with Broadway Platform, a gaming operator that manages over 30 online brands and provides B2B services worldwide.
The deal will see Betby’s sportsbook solution integrated across Broadway’s portfolio, delivering access to over 500,000 monthly events, 8,000 markets and betting coverage spanning more than 125 sports and 50 esports disciplines.
The agreement also includes Betby Games, the supplier’s proprietary esports feed, which features over 400,000 live matches per month across 25 sports simulations with full video coverage.
In addition, Broadway Platform will use Betby’s AI Labs tools, which support operators in areas such as odds creation, risk management and user experience optimisation.
Earlier this year, Betby’s sportsbook recorded a 472% year-on-year increase in gross gaming revenue in H1 2025.
Good to know: The Broadway Platform is a product of iGaming company Spribe, known for developing the crash game Aviator
In August 2025, Betby collaborated with Satoshi Gaming Group, which expanded the supplier’s footprint in Asia, particularly in the Philippines. That deal also involved the integration of Betby’s sportsbook and esports content, delivered through an iFrame.
Stefanos Karakidis, Business Development Director at Betby, said: “We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations. By integrating our sportsbook, Betby Games and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers.”
Broadway Platform’s CCO Giorgi Tsutskiridze added: “Working with Betby marks an important step for us as we extend our global footprint. Its technology, depth of content and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience.”
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
