Fanatics Casino launches Patrick Schwarzenegger campaign for FanCash Spins
The creative campaign extends Fanatics’ “Explained by” series from sports betting into online casinos, following earlier launches with influencer Livvy Dunne.
Key points:
– Patrick Schwarzenegger stars in Fanatics Casino’s new campaign for FanCash Spins
– The series previously launched with LSU gymnast Livvy Dunne for Fanatics Sportsbook
– Campaign rollout will span TV, streaming, podcasts, audio and out-of-home
Fanatics Casino has unveiled a new marketing campaign fronted by Patrick Schwarzenegger, part of its “Explained by” advertising series.
The campaign highlights FanCash Spins, the operator’s free-to-play daily slot-style game that offers over $100,000 in rewards each day.
The ad depicts Schwarzenegger explaining the concept of spinning for rewards while physically spinning himself, described by the brand as a playful introduction aimed at US online casino slot players.
Slot games remain the most popular vertical in regulated US online casinos, accounting for the majority of player activity.
Fanatics’ CMO, Selena Kalavaria, said: “Our vision is for Fanatics Casino to become the preferred choice for slot players by setting a new standard for player experience, innovation and rewards. Patrick Schwarzenegger’s effortless charm and confidence brings our brand to life with a memorable explanation of playing FanCash Spins on Fanatics Casino.”
Good to know: Fanatics recently expanded internationally through a support hub in the Philippines, partnering with Claymore Solutions to provide gaming-related BPO services
The campaign will run across multiple channels including linear TV, connected TV, podcasts, streaming, out-of-home and digital placements.
According to the company, it represents the first time its casino division has been integrated into the broader “Explained by” creative platform, which launched with sports betting promotions earlier this year.
Patrick Schwarzenegger commented: “I’ve done some weird stuff on set before, but spinning in circles for hours is near the top of the list. Luckily, that’s the spirit behind FanCash Spins on Fanatics Casino. It’s simple and rewarding. If I’m laughing this hard while getting dizzy on camera, imagine how good it feels when you’re playing for real rewards.”
The FanCash Spins initiative is designed to extend Fanatics’ player engagement model beyond sports betting, building on earlier marketing campaigns tied to its sportsbook brand and expanding visibility of its online casino product in regulated markets.
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