Risk also recently promoted Olha Berezina to Head of Legal, marking a strategic move towards enhanced AI governance and compliance leadership. Recognised for her strategic mindset and expertise in navigating complex legal landscapes, Berezina now leads the charge in ensuring regulatory excellence and driving innovation in AI governance and responsible gaming.
How do you see the regulatory landscape evolving for AI in iGaming, and what should companies prioritise to stay ahead?
The regulatory framework for AI, particularly in industries like iGaming, is evolving fast
For years, AI operated in a relatively unregulated space, but the introduction of frameworks like the European Union’s AI Act marks a shift towards stricter oversight. Companies in iGaming must prioritise staying updated on these changes.
"The use of AI in legal processes is a hot topic," Berezina notes. "It's fascinating to see how AI can assist lawyers with tasks like document review, contract analysis, and legal research. Understanding the implications and ethical considerations of this technology is crucial for legal professionals."
At Risk, this means collaborating with legal and compliance teams to interpret evolving regulations, developing robust internal policies to ensure adherence to global standards such as GDPR, and preparing for industry-specific rules aimed at protecting end-users.
What are the legal challenges of ensuring transparency in AI decision-making, especially in areas like player targeting and fraud prevention?
Transparency is critical, especially in areas like player targeting and fraud prevention
AI tools must operate with clear accountability to mitigate legal risks. "We've implemented a multi-layered approach to transparency," Berezina shares. "This includes regular algorithmic audits, clear documentation of AI processes, and robust validation procedures to ensure decisions are both effective and explainable.
At Risk, comprehensive protocols ensure accountability in AI-driven decisions, focusing on building trust and compliance.
With AI relying heavily on data, how can companies ensure compliance with regulations like GDPR while maximising AI’s potential?
Data privacy remains at the forefront of AI implementation challenges. "While AI thrives on data, we must ensure our hunger for information doesn't compromise player privacy," Berezina emphasises. Risk has implemented sophisticated data protection measures, including anonymisation protocols and rigorous impact assessments.
The company’s approach focuses on:
- Limiting AI’s access to only anonymised or pseudonymised data.
- Conducting rigorous data protection impact assessments (DPIAs).
- Ensuring vendors of AI tools provide certifications and guarantees of compliance.
What role can AI play in enhancing responsible gaming, and how can companies address the ethical and legal challenges it presents?
The integration of AI into responsible gaming represents one of the most promising trends for the coming years in player protection. "AI's ability to identify patterns of potentially harmful behavior before they escalate is revolutionary," Berezina notes.
Emerging priorities for the industry include:
- Leveraging machine learning and predictive analytics to proactively identify and address risk patterns in player behavior.
- Ensuring sensitive player data is anonymised and processed securely to build trust.
- Establishing transparent, ethical frameworks for AI deployment in collaboration with regulatory bodies.
- Equipping teams with tools and training to effectively interpret AI-driven insights and make timely decisions.
These focus areas highlight the industry's commitment to innovation while ensuring compliance and ethical responsibility in AI-driven player protection
What is your vision for how legal departments can help companies lead in innovation while setting benchmarks for ethical and compliant AI usage in iGaming?
The legal department plays a vital role in fostering innovation while ensuring compliance. At Risk, the legal team actively evaluates AI tools to ensure they meet both operational and ethical standards.
"Our goal is to vet AI solutions for compatibility with commercial licensing requirements, collaborate with information security teams to safeguard player data, and stay ahead of legal developments to guide strategic decision-making," Berezina explains.
As the new Head of Legal at RISK, what’s your vision for guiding the company through the complexities of AI and regulation in the years ahead?
"Entering new markets requires careful consideration of local regulation, particularly regarding AI and data protection," Berezina highlights.
For instance, in European markets, GDPR compliance is essential. Contracts with AI providers must include clear provisions for data security and liability. Due diligence, legal review, and robust contractual agreements are vital to mitigate risks and ensure compliance in new markets.
What excites you most about the growing integration of AI into iGaming?
"The integration of AI into iGaming is exciting, offering endless possibilities to revolutionise the industry. By addressing the challenges head-on and leveraging AI responsibly, we can set a standard for innovation and trust in the gaming world," Berezina concludes.
Risk is committed to leading the way in responsible AI integration. As we navigate these complexities, our focus remains on balancing innovation with robust compliance and ethical practices. This approach ensures we not only meet regulatory requirements but also earn the trust of players worldwide.
