Operators are increasingly drawn to solutions that offer flexibility, scalability, and quick deployment without the burdens of full-scale migrations.
For us, 2025 will be about attempting to capitalise on this trend. As the sportsbook industry continues to evolve, the demand for agile, efficient, and player-centric solutions will only grow. Therefore, with the technology advancing and operator needs becoming more complex, we hope that iFrame is poised to be an even more indispensable tool for operators worldwide.
Diving into a little more detail – operators face many challenges that can affect their ability to grow and succeed in the highly competitive sportsbook industry. Talking to industry representatives at events and online during the year, we've heard many common concerns that reflect some issues within the industry and point to broader trends that need to be addressed for long-term success. But what are those concerns?
Insufficient content coverage
One challenge I’ve seen operators face repeatedly is limited content coverage, especially in regions where specific sports like cricket dominate
With content providers competing for exclusive rights, operators are often forced to collaborate with multiple companies, which can make operations more complex and expensive. At the same time, without an extensive and diverse sports offering, it becomes difficult to attract and retain players, particularly in regions where demand for specific sports is high.
Limited customisation
I’ve seen firsthand how frustrating it can be when even simple interface changes turn into lengthy, expensive development requests – or worse, get ignored entirely. Outdated designs and slow, clunky interfaces, on both desktop and mobile, can drive players away. For operators, the lack of flexibility makes it nearly impossible to reflect a unique brand identity, leaving platforms feeling generic and disconnected from their audience. This is something that is very often brought up in discussions, showing that this is one of the major concerns even with an abundance of quick solutions that should, by their nature, be more flexible.
Inadequate risk management
When it comes to risk management, some operators find themselves playing catch-up. Relying on outdated or manual tools can leave a business exposed to fraud, revenue losses, and missed opportunities, especially in low-margin environments where every decision counts. I’ve heard from operators how easy it is for risk management to become reactive instead of proactive, creating long-term operational challenges.
In addition to all that, the majority of operators want their issues fixed quickly – and who can blame them for it? However, a quick fix is not something that you commonly associate with a full new platform migration. It’s a massive process that includes a lot of risks as well.
A flexible and efficient solution
Modern solutions must be both flexible, scalable and ensure that they address the most pressing challenges without the need for a complex and costly migration. Further, they must present the ability to deliver fully integrated, customisable and ready-to-use solutions that adapt to the operator's needs and fits into their existing platforms.
For a platform solution like this to be a true asset, it needs to offer a diverse and competitive content portfolio
The solution here is ensuring that it is powered by robust sportsbook platform. Indeed, nailing down a wide breadth of coverage is critical for keeping players engaged and catering to niche interests, particularly in regions with specific demands. However, this level of content is never guaranteed across all solutions; operators must carefully evaluate what each provider offers to avoid limitations that could hinder growth.
Another thing to bear in mind is that some highly impactful features, such as personalization or risk management, cannot be created or implemented immediately. Building sophisticated AI-backed engines requires significant time, expertise, and resources, which cannot be achieved quickly or effectively without experienced partners, even if the product itself is strong.
At the same time, these AI-powered features are an absolute necessity: recommendation engines can analyse player behavior and preferences to tailor offerings, enhancing engagement and increasing player retention, and things like real-time fraud detection, automated bet scoring, risk segmentation etc. allow operators to maintain platform security and integrity efficiently.
Ultimately, these aspects directly impact an operator’s revenue
To enhance profitability, operators should also prioritize a platform solution with built-in promotional tools that work seamlessly within their ecosystem. This is, however, something of a rarity since many providers assume that operators already rely on third-party systems for retention. Adding bonus functionalities – such as the one’s on GR8 Tech’s iFrame solution – can help to simplify operations for clients. Integrated bonus systems allow operators to create, manage, and optimise promotions like Free Bets without the need for additional development work, making it simple and efficient.
Looking ahead to 2025, iFrame's potential is clear: as the sportsbook industry continues to evolve, the demand for agile, efficient, and player-centric solutions will only grow. This solution's ability to integrate cutting-edge features, deliver tailored player experiences, and streamline operations positions it as a key solution in the sportsbook domain. With the technology advancing and operator needs becoming more complex, iFrame is poised to be an even more indispensable tool for operators worldwide.
