Betcore: Expanding presence in the global market
You debuted your umbrella brand Betcore in January this year – how do you reflect on its first six months?
The launch of our umbrella brand, Betcore, in January marked a significant leap forward. In the first six months, we’ve achieved some great results by focusing on developing a powerful and diverse lineup of original games in popular categories. Our portfolio now includes four verticals: TVBet, FastSport, El Casino, and Bet on Games. We’ve expanded our game range and implemented advanced technologies, enabling integration with leading operators worldwide. The industry’s response has been overwhelmingly positive, with partners praising the quality of our games, technical support and the ease of integrating all games through a single API.
Building on that, six months from now, where do you hope Betcore will be?
In the next six months, we’re looking to expand our range of offerings and improve our existing products. Additionally, we are actively preparing for our participation in the SBC Summit, which will be held in a new location for us — Lisbon. One of the main highlights for our partners at the summit will be the updated game Spin2Wheels! We are confident the upcoming six months will be filled with new achievements, and successes for both our company and our partners.
One of the Betcore verticals, FastSport focuses mainly on quick games. How do you feel it offsets the other Betcore offerings and how are you hoping it will evolve in the next year?
FastSport occupies a unique niche among our offerings, focusing on quick amateur matches that last between 5 and 45 minutes. Despite the shorter duration, these matches retain the dynamism, odds, and excitement of traditional sports betting.
We see significant growth potential for FastSport in the coming year. To meet the growing demand, we plan to expand our range of fast games with new formats and mechanics. Additionally, we will enhance the user experience by incorporating advanced technologies and optimising integration processes for our partners.
What truly sets FastSport apart is its independence from seasonality
How has Betcore and, more specifically, FastSport specifically been making the most of this fabulous summer of sport so far?
With the arrival of summer, a season brimming with sporting events, especially during Euro 2024, FastSport is delivering outstanding results. Players are actively placing bets not only on major football matches but are increasingly engaging with our amateur sports games during the breaks between key matches.
What truly sets FastSport apart is its independence from seasonality. Amateur sports games are held continuously, allowing our players to enjoy betting all year round. This gives us a significant advantage as we can offer our users a continuous stream of exciting content. Thus, FastSport is definitely helping us capitalise on this fantastic summer of sporting events.
It has been over 18 months since you launched your Bet on Good Foundation in support of Ukraine. How has the foundation progressed and what are your hopes for the future?
Thank you for this question. Yes, we have come a long way. We started when the Ukrainian crisis was at its peak, with part of our team located there, giving us first-hand insight into the situation and the immense challenges faced by millions of Ukrainians. We saw no other option but to bring aid to those in need right here, right now. That’s how our Foundation was created.
Now, we have expanded the scope of our work and strive to be helpful in any social crisis worldwide. We are open to providing assistance, collaborating with specialised organisations and, most importantly, promoting the importance of charity within the iGaming market.
From a broader perspective, TVBet is now operational across four continents. Do you have any plans for further expansion in the near future?
TVBet continues to actively expand its presence in the global market and we have been very happy to form new partnerships across all continents. Our live betting games hope to attract worldwide interest through their variety and engaging nature. We take pride in having our games available globally and strive to make them accessible in even more regions. Moreover, we have developed solutions that allow our games to be integrated even in areas with limited internet connectivity. This provides us with additional opportunities for expansion.
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