Product Launch of the Year 2025
Intralot - LotosX Omni - The LotosX Omni (live in Croatia, Germany, the Netherlands, Greece) is designed to future-proof operations. It simplifies player engagement with a unified system across channels, using AI-driven insights for personalised experiences. Built on scalable microservices and a secure, zero-trust architecture, it ensures automated deployments, helping lotteries achieve steady growth, compliance, and operational excellence (e.g. sales growth by +36%, change of incidents by -52% down).
Onlyplay – Piggy Tap™ – Piggy Tap™ has redefined digital gaming with its innovative TapGame mechanics, offering players a highly interactive experience that drives engagement. Unlike traditional slots, players actively tap, collect achievements and follow their progress in real-time. In 2024, Piggy Tap™ marked a major breakthrough in the EMEA region. Thanks to this single game, Onlyplay’s GGR in the region grew by 277.2% over the year and the number of bets increased by 152.2%.
NOVOMATIC – V.I.P. X Series – All products in NOVOMATIC’s sophisticated new product line include extra-high and extra-wide game screens and an integrated sound system in a comfy armchair, all adding up to create exceptional luxury and comfort for a “Very Important Player X-perience” and maximum immersion. The series’ top product, the V.I.P. X Galaxy™ 2.65, features an exclusive luxury lounge chair with adjustable backrest and comfortable footrest, drinks holder, USB mobile phone charger and a swivelling TouchDeck™ player interface, all integrated into the chair. With the towering set-up of two 65” game screens and its adjustable luxury seating comfort, it transfers players into new galaxies of gaming enjoyment.
SOFTSWISS – Prime Network Jackpot – In 2024, the unique Prime Network Jackpot launched by SOFTSWISS Jackpot Aggregator resulted in 2 winnings: €244K+ first jackpot, €537K+ second jackpot (2x times growth). In Q1’24, Evo Prime Drop campaign was launched in partnership with Evolution Gaming, including a €50K prize pool and €1 minimum bet. In Q2’24, Apparat Prime Drop campaign was launched in partnership with Apparat Gaming, including a €75K prize pool and again a €1 minimum bet. In Q3’24, SOFTSWISS also introduced jackpots for crash and live games.
Aristocrat Gaming – Jackpot Carnival – Jackpot Carnival has been one of Aristocrat’s best-performing and highly innovative premium releases. When it launched in the US, Jackpot Carnival debuted at #1 on Eilers, and recently made its European debut on the brand-new Neptune Single in August at one of the continent’s most famous casinos – the Casino Café de Paris in Monaco. Jackpot Carnival features some of Aristocrat’s player favourite base games, such as Buffalo, Timberwolf, and Power of 88 (each of these has a steady place on the Top New 25 list).
Galaxsys – Tower Rush – Galaxsys Studios is experiencing sustained growth in the EMEA region with its fast-paced and thrilling original game concepts. The launch of a Turbo Game called Tower Rush in April, across Galaxsys’ partner network, successfully garnered over 100 European and wider distribution partners. Thanks to its unique game concept, bonus systems, and provable fairness, the game has attracted 25,000 monthly players and 4+ min betting sessions from scratch. It has now become one of the top 3 performing games in the Galaxsys games portfolio.
Interblock – Universal Cabinet Immersion Technology – Interblock’s Universal Cabinet with Immersion Technology has been rolled out at various locations across Europe, particularly in Spain. This innovative system integrates vibrant LED signage and live game data to create an immersive player experience that increases engagement and foot traffic. As seen in multiple Slotomatic venues, the technology is quickly becoming a staple in modern casinos, reshaping the gaming environment.
Playtech – Breaking Bad: Cash Collect & Link – Playtech’s new Cash Collect™ slot game, based on the iconic TV series, Breaking Bad™, has excelled since release in February 2024. Since its launch in .com markets, it went live across 85+ brands, averaging 2.2m daily turnover and 116K daily GGR in the first 2 weeks. Working closely with the brand owners, Playtech brought this sensational brand to life in the form of a feature-rich slot game loaded with nods to the show and Playtech’s first dual layer engagement game. Players first pick an element for free spins and then select a character for multipliers.
Evoplay – Adrenaline Rush – Released in February 2024, Adrenaline Rush is the industry-first skill-based 3D racing game, set to revolutionise the iGaming industry by delivering an ultimate gaming experience. Unlike traditional casino games, Adrenaline Rush gives players manual control, introducing groundbreaking features like character selection, vehicle upgrades, and the ability to explore various maps. These strategic elements create a personalised journey, allowing players to engage more deeply with the game.
Soft2Bet – MEGA – Soft2Bet’s MEGA (Motivational Engineering Gaming Application) is a standalone, complete solution for integrating casino and sportsbook operator brands with gamification goes one step further than other helping operators to boost engagement, activity and revenues in both mature, emerging and highly regulated markets. MEGA allows operators to customise gamification engines: set rewards, bonus triggers, user segmentation, level of difficulty and it fits any engine into their brand identity. In the past 12 months, Soft2Bet’s MEGA unveiled +4 new engines. Since launch, MEGA has had a very strong impact on Soft2Bet’s partners: 400% increase in screen time, NGR increased by 65%, ARPU by 45% and deposits by 50%.
The Product Launch of the Year category is sponsored by 1xBet.
1xBet launched an affiliate program in 2016. The 1xBet affiliate program is one of the most beneficial, with earning potential that is unsurpassed in the industry. The program unites over 100,000 affiliates around the world and enjoys more than 3,000,000 users. It also supports 69 languages and 250 payment methods. The key advantages of 1xBet are high commission and conversion rates, weekly auto-payments, real-time statistics, marketing backup and personal support assistance. Besides tangible advantages such as those mentioned above, 1xBet offers cutting-edge betting, diverse markets, extremely favourable odds, sports events, bingo, slot games, and a live dealer casino. Players get a comprehensive betting service encompassing every conceivable betting option.
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