Gambling Commission announces new rules for VIP protection

The Gambling Commission (GC) has released strict new guidance for UK-based operators on the treatment of VIP customers.

gambling commission logo

The guidance aims to combat the “irresponsible incentivisation” of high-value customers to greater strengthen customer protection in the market.

In October last year, the GC published three challenges to the UK industry, with the aim of increasing focus on safer gambling and reducing gambling harm for customers. Within these challenges, the incentivisation of high value customers was one area the Commission was hoping to see improvement.

From June to August this year, the GC ran a consultation process, in which senior members of the UK industry discussed how they could improve VIP standards with a draft code.

As a result of that consultation, the Commission has published a series of checks which must take place before an operator makes a customer a VIP. These checks include source of funds, occupation and identity verification, in addition to ongoing gambling harm checks. Operators must also ensure spending is affordable and sustainable as part of the player’s leisure spend.

Operators will also be required to assign a senior executive to oversee the VIP scheme, making that individual personally accountable for the safety of high-value customers.

These measures must be in place from 31 October.

Premium+ Connections
Premium

PIN-UP Partners

 
Premium

Imagine Live

 
 
Premium

RISK

 
Premium

Revsharks

 
Premium

GammaStack

 
Premium

Galaxsys

 
Premium

Lynon

 
Premium

1xBet Partners

 
Premium

Digitain

 
Premium

Sport Generate

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...