ICE London confirmed to take place next summer

Clarion has announced new dates for next year’s editions of ICE London and iGB Affiliate London.


ICE London will now take place from 29 June to 1 July at the ExCeL London Exhibition Centre, with iGB Affiliate London scheduled for 1 and 2 July at the same location.

Clarion also announced that iGB Live 2021 will move from July to a new date of 28 September to 1 October in Amsterdam.

The decision to move the flagship gaming events was taken as a result of the ongoing coronavirus pandemic impact, and latest UK government guidelines regarding social gatherings being limited to six.

Initially, ICE London 2021 was pushed back from February to April but Clarion stated the latest decision “follows close consultation with the international community of stakeholders”, with many requesting more time for the industry to stabilise to economic and travel regulations.

Clarion Gaming managing director Kate Chambers, said: “This extension provides a number of important advantages compared with April, not least enabling the very best possible space configurations and accessibility at ExCeL London.

“As well as the significant logistical benefits, we are also very much aware that it provides additional market recovery time – which we believe will further enhance and support the delivery, outcomes and experiences for all participants.

“The whole team is excited about this new chapter for our events to deliver the experience that you rightly expect from ICE London and iGB Affiliate London – and I very much look forward to any feedback that you may have.”

From February leading to the event, Clarion will deliver The Road to ICE and iGB 2021, a series of digital engagements allowing the market to meet digitally and provide exclusive previews, with plans to broadcast the event live globally for the first time.


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