BetMGM Steps Onto Red Carpet, Announces Partnership with FashionTV Gaming Group
iGaming operators are always looking to try new initiatives and enter unfamiliar markets to try and engage with new audiences and hopefully gain some new customers.
BetMGM did just that on Tuesday.
The company announced a new partnership with FashionTV Gaming Group to launch an assortment of FashionTV-branded games that will be exclusively on BetMGM Casino and Borgata Online Casino.
FashionTV Blackjack and FashionTV Roulette are now live and available to play at BetMGM Casino in Michigan, New Jersey, and will be available soon in jurisdictions where BetMGM Casino is live and operational.
FashionTV’s Reach
Founded a decade ago, FashionTV currently broadcasts in over 200 countries with, of course, fashion, travel and global luxury.
“At BetMGM, we have redefined what it means to deliver entertainment in iGaming. By introducing iconic TV and movie titles to iGaming and now partnering with FashionTV Gaming Group, we’re creating experiences that go beyond gameplay and connect players to the brands they love,” said Oliver Bartlett, BetMGM’s VP of Gaming in a news release.
BetMGM’s online casino is home to over 5,400 titles across North American markets and one of the largest state-by-state exclusive progressive jackpot networks, currently consisting of over 25 games.
“We are proud to bring FashionTV’s luxury lifestyle universe to the heart of online gaming in North America. BetMGM’s leadership and scale make them the perfect partner to transform our vision into a North American success story,” said Moshe Cohen, Founder & President of FashionTV Gaming Group.
Gambling Insider delivers the latest industry news, in-depth features, and operator reviews that you can trust. Our team combines rigorous editorial standards with decades of specialized expertise to ensure accuracy and fairness. We are committed to delivering clear, impartial, and dependable coverage across the global gambling sector.
