The media company will utilise GiG’s online gaming offering through its own license.
The deal's term has been agreed for a minimum of three years, while the contract itself is based on a combination of fixed fees and revenue share. The offering is expected to be launched by the media company in the first half of next year.
Commenting on the deal, CEO of GiG, Richard Brown, said: “Media group entries into iGaming are to be anticipated as online markets expand and locally regulate.
“Leveraging their media data, brands and advertising inventory access as well as direct access to core demographics, presents an attractive proposition.
“GiG is extremely proud to be supporting this market entry and is confident that it will be a successful partnership.”
Further details of the deal are yet to be released.
GiG has seen significant growth so far this year. For Q3 2020, the supplier reported revenue of €17.9m ($20.9), a rise of 78% in comparison to 2019.
For the first nine months of the year to September, GiG saw revenue of €45.8m, up 36% year-on-year. In fact, revenue for the nine months was greater than the company's total sum for the entirety of 2019.
