Entain extends horseracing deal with XB Net, providing Triple Crown boost
Entain has renewed its deal with North American horse and greyhound racing provider, XB Net. The deal will see both companies extend their retail and online distribution agreement.
The partnership will include XB Net’s distribution of live pictures, data and a variety of betting services, from a network of 60 North American tracks; the company showcases more than 25,000 races every year.
XB Net’s content covers around 75% of racing in the US, including prestigious international races like the Pegasus World Cup and the final two legs of this summer’s Triple Crown.
Due to the scale of the agreement, XB Net will be able to offer its content across all Entain brands.
Senior VP of international at XB Net, Simon Fraser, said: “It’s a pivotal moment to announce the renewal of our distribution deal with Entain. Entain’s support in bringing live North American racing to an engaged, recreational client-base has helped grow the international appeal of our progressive products.”
Group trading director at Entain, Tom Ritzema, added: “XB Net has unique content, advanced data and betting tools on North American racing, which will enhance the enjoyment of many of our customers over a packed summer of racing highlights, beginning with this month’s Preakness, the second leg in the Triple Crown.”
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