Evolution Services SA has announced a new retail partnership with World Sports Betting (WSB).
The new agreement will see Evolution’s Ezugi brand launch a new retail lottery game called Golden Balls, which will be made available across WSB outlets.
On Monday, WSB went live with the Golden Balls product in Cape Town; it will look to add the game in its remaining retail outlets in Gauteng and Kwazulu-Natal.
The game offers players surprise wins, multiplayer and cashback for losing bets; WSB is the first retail operator to offer this live lottery game.
Evolution expects the game to be popular in South Africa, the region having shown to take a liking to live lottery games in the past.
Dean Finder, CEO of Evolution Services SA, said: “We’re thrilled to pursue our partnership with one of the most acclaimed names within the South African betting industry in WSB. From our knowledge of the local market we know Golden Balls, a fixed-odds lottery game with a betting twist, is going to be a huge hit; not only in South Africa – across Africa and worldwide as well.
"Ezugi offers unique games along with its popular core products, with both an online and retail presence.”
Richard Tannous, Head of Operations at WSB, added: “It’s always great to be first into the market with a new product, especially a really exciting, best-in-class product like Ezugi’s Golden Balls.
"We want to thank Evolution Services SA for the opportunity. It’s a great way to keep the ball rolling on a long and fruitful relationship.”