Genius Sports has announced its new official data partnership with the British Columbia Lottery Corporation (BCLC), with the aim to support sportsbook operations as Canada legalises single-event sports wagering. The North American lottery operator has secured a multi-year agreement with the data provider.
Through multiple channels of distribution, BCLC manages the ropes of casinos, bingo, lottery, sports betting and commercial gambling; on behalf of the Province of British Columbia, Canada's third-largest province by population with more than five million, including casinos, bingo, lottery and sports betting.
The Senate of Canada recently passed Bill C-218, the Safe and Regulated Sports Betting Act, to legalise single-event sports betting. The BCLC partnership will utilise Genius Sports LiveData and LiveTrading solutions.
In addition to this, Genius Sports' portfolio of official data rights will be provided to the BCLC across thousands of sports events per year, with the addition of the Canadian Premier League, English Premier League, Euroleague Basketball and other top-tier leagues.
"BCLC's partnership with Genius Sports demonstrates how the nascent Canadian sports betting industry already recognises the importance of official data in helping to protect consumers whilst delivering the most secure and compelling products for their customers," said Genius Sports CEO Mark Locke.
"Products and services powered by the fastest, most accurate and reliable data will reinforce BCLC's competitive advantage and help Canada fulfil the massive potential of its sports betting market," he said.