Operator BetVictor has announced a partnership with media and entertainment group Global. The aim is to relaunch one of the so-called most popular gaming brands in the UK, Heart Bingo.
Global’s Director of Enterprise, Joel Stern, said: “Heart Bingo is one of the UK’s best-loved bingo brands with a loyal community of players. We’re delighted to be able to offer our players a best-in-class experience and are looking forward to bringing the feel-good factor of Heart Bingo to even more people through our new partnership with BetVictor."
This represents the latest business growth strategic deal for BetVictor, following on from the successful launch of BildBet in Germany.
The relaunched Heart Bingo will feature a range of new innovative bingo rooms and exclusive slots which. The game will also include slot and instant-win games with software from Pragmatic Play.
Director of eGaming at BetVictor, Turlough Lally, commented: “We’re so excited to be partnering with such a well-respected and much-loved bingo brand. Heart Bingo players are sure to love all the extra features in the pipeline, along with familiar games and a few surprises. We are fully committed to creating an improved and safer gambling experience with even more prize-winning opportunities.”
Global owns brands broadcasting across the UK on DAB & FM, and worldwide on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold.