Boxer Oleksandr Usyk has partnered with Parimatch to become its first ever Responsible Gambling Project ambassador.
With this new partnership, both Usyk and Parimatch will look to promote responsible gambling principles and provide the tools necessary to help players make liable and considered decisions.
In a statement, the Ukrainian world heavyweight and Olympic gold medal winner affirmed his hopes that he can bring his skills out of the ring and into the real world to further this goal.
“Willpower, intrinsic motivation and self-control are the key elements for victory. The same goes for gambling: it is important to stay mindful while gambling, to understand that this is just a way to have fun and get positive emotions, and you can always pause if necessary,” remarked Usyk.
“This is what I mean by responsible gambling. Therefore, I am joining the initiative of Parimatch, which will raise the awareness of players about the principles of fair, responsible and transparent gambling.”
Usyk will become the company’s latest addition to an already extensive roster of brand representatives which includes the likes of Conor McGregor, Petr Yan and the Shevchenko sisters.
The Responsible Gambling Project will also see Parimatch conduct educational events for clients and raise awareness about the potential risks of gambling.
Commenting on this development, Maksym Liashko, joint CEO at Parimatch Tech, said: “As market leaders in the CIS and a responsible business, we are championing the move towards responsible gambling.
“Our team will advance the Responsible Gambling Project in development, analytics, and communication with clients. We are confident that the partnership with Oleksandr will take our initiatives to a new level and help Parimatch spread knowledge about responsible gambling among players worldwide.”
This marks another milestone in an already busy year for the company, which has seen the tech and betting brand sign new deals with six English Premier League clubs and extend its partnership with Juventus.