Pariplay joins forces with Ainsworth for LatAm launch

By Gambling Insider

Pariplay has teamed up with Ainsworth to distribute its online content in Latin America.

The deal will see the Aspire-owned provider lend its Fusion platform to Ainsworth Game Technology as the company looks to roll out its digital titles across the region.

Commenting on the agreement, Jason Lim, Ainsworth’s General Manager of Online, said: “Ainsworth is continuing its online growth strategy and this partnership with Pariplay will significantly strengthen its offering and further consolidate its position as a top-tier slot developer in Latin American markets.”

This comes off the back of a pessimistic forecast for Ainsworth, which anticipated an AU$15m (US$11m) loss for the first half of 2021 in November 2020, with the pandemic still causing major interruptions to its land-based business operations.

However, Pariplay has reacted optimistically to the prospect of a partnership with the Australian firm.

“We are pleased and very excited about the beginning of this alliance,” remarked Andrew Maclean, VP of Sales at Pariplay.

“The new opportunities and reach that we will have in a greater number of regulated markets by the hand of a great company like Ainsworth, with experience and knowledge, is encouraging.”

Fusion, which Pariplay bills as a “unified single approach to content delivery”, features thousands of popular titles, with this agreement only adding to its already extensive offering.

To date in 2021, the company has added games from Portuguese studio Neobiz Creative, ESA Gaming and Swedish developer Thunderkick as well as launching the platform in new markets like West Virginia and the Netherlands.

According to Pariplay, Fusion also comes with a suite of back-office conversion and retention tools that purportedly enhance player value.

“This event undoubtedly marks the beginning of a very successful and innovative partnership,” concluded Maclean.


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