Published
OnlineLand-BasedMergers & Acquisitions

GrooveGaming strikes deal with Incentive Games

Aggregator and platform GrooveGaming has partnered up with game provider Incentive Games.

newdeall

Incentive Games offers both free-to-play and pay-to-play virtual sports products, while GrooveGaming is powered by technology that enhances customer experience and engagement, improves retention and encourages extended play.

Based on a shared approach and view on how technology will continue to drive engagement, and the primary element in the business model, the two companies reached the conclusion that they would see multiple opportunities together.

John Gordon, CEO of Incentive Games, said: “Incentive Games already has a presence across five continents so we came to GrooveGaming for enhanced distribution. Their global profile is something we wanted to tap into and we are delighted to be identified partnering with one of the world's fastest-growing aggregators."

Yahale Meltzer, COO at GrooveGaming, added: “To get an edge in this business is never easy, however, our team are thrilled to bring Incentive Games onboard with a distinctive and successful global offering.

"Rightly, Groove is better-known for its great technology, but we have quietly gone about building a strong team that delivers the service that our operators and partners have come to expect.

"Simy Wolf, who was recently appointed as Groove's Head of Legal, will use her network of contacts and broad industry exposure to help enrich our capability to do business, as this partnership with Incentive Games demonstrates."

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...