The online and mobile casino brand, Fruity King, has announced its debut in the New Zealand market as part of its international expansion strategy.

Over 1,000 slots/pokies, casino, table and live dealer games from providers such as NetEnt, Microgaming and Big Time Gaming, are now available for players in New Zealand via the Fruity King brand.

Fruity King offers players a reward scheme where they can unlock perks by completing certain missions and tasks, they can also compete in slot tournaments and races.

As payment options, players can use Trustly, MuchBetter, EcoPayz, AstroPay Card, Neteller, Skrill and Bitcoin. The casino has been fully localised for the New Zealand market and it includes specific bonuses as well as the option to deposit and withdraw via NZ$.

James King of Fruity King said: “Having established Fruity King as a leading online and mobile casino in the UK market we wanted to expand our geographical reach and identified New Zealand as having huge potential.

"There is a strong appetite for reputable, quality online casino brands in the market and we believe our offering will not only meet but exceed player expectations.

"We look forward to welcoming New Zealand players to Fruity King and for them to enjoy the same experience that has seen us become a leader in the highly competitive UK market.”

Fruity King has been offering its online and mobile casino games to players in the UK since 2013. The provider has a portfolio of over 1,000 titles.