OtherLevels authorised to operate in 11 US states

The company’s Sports Engagement Platform is a sports-powered engagement solution with multiple live sports and betting odds feeds, while its Intelligent Messaging platform is a CRM and digital messaging platform for sports betting, gaming and lotteries.

These solutions combine to form a “best-in-class multi-channel marketing suite that maximises player activation and in-session participation and drives new player registrations,” a statement from OtherLevels read.

With West Virginia, the group is now authorised to operate in over 22% of US states, while it is actively seeking licensure in six additional states, and plans to apply for other approvals in the near future.

“We’re committed to responsibly serving gaming operations in all jurisdictions in which we are authorised to operate and grateful to the West Virginia Lottery Commission for regulatory approval to operate within their state,” said Brendan O’Kane, CEO of OtherLevels.

“We look forward to serving our clients alongside the expansion of legal gaming across the country.

“With each new participating state, we’re committed to delivering the highest quality player engagement solutions to our gaming and sportsbook partners. We’re excited to be a part of gaming’s growth and potential in the United States.”

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Peter Lynch

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Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

He regularly interviewed leading executives and industry figures to bring firsthand perspectives on regulatory changes, commercial strategy and emerging market trends to Gambling Insider’s professional B2B audience.

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