Data Sports Group to enter US sports betting market

By Peter Lynch

Data Sports Group (DSG) has entered the US sports betting market and has appointed SCCG as its exclusive marketing partner.

DSG is a Berlin-based international provider of sports data and content solutions. It powers sports betting sites such as Dafabet, team sites in Bundesliga2 and sports media companies such as ESPN. It will launch its B2B analytics and data platform into the US market.

The group services betting stats and data for over 30 second and third tier sports, with a specific focus on soccer, Esports, rugby, cricket, and the Summer and Winter Olympics.

“Whether you're running a mobile sportsbook, content or affiliate site, content and data are critical to user engagement, especially outside of the Big 6 sports,” said SCCG CEO Stephen Crystal. “DSG has built an offering that is a must for any operator or content producer.”

SCCG specialises in investment in and developing global brands, representation before governmental agencies for regulatory matters, and strategic business development within international gaming and entertainment markets.

Sowbhagya 'Sow' Shetty, DSG Founder and President, commented: “We are thrilled to join forces with Stephen and SCCG management and to bring DSG's full portfolio and offering of data and technology solutions to the US sports betting market.”

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