Madison Square Garden (MSG) Sports and MSG Entertainment have announced a partnership with the American Gaming Association’s (AGA) responsible gambling campaign: Have A Game Plan. Bet Responsibly.
Promoting four core principles of responsible sports betting, the campaign Have A Game Plan. Bet Responsibly will focus on keeping betting social, knowing the odds, playing with trusted and regulated operators, and lastly, setting a budget and sticking to it.
Ron Skotarczak, MSG Entertainment Executive VP, Marketing Partnerships, said: “With the continued growth of legal sports gaming throughout the tri-state area, it’s a priority for MSG Sports and MSG Entertainment to ensure that fans and viewers have access to educational resources on how to wager responsibly.”
“Providing a platform to amplify Have A Game Plan is essential to our strategy and supporting future growth in this industry.”
As a part of the agreement, both MSG Sports and MSG Entertainment will activate the campaign. The New York Rangers and New York Knicks will promote it through digital media, on-air, through the MSG Network. This will include its regular features of Odds with Ends, The Betting Exchange and The Bettor Half Hour.
Casey Clark, AGA Senior VP, said: “MSG is a fixture in the New York sports market and we are proud to have them join Have A Game Plan. MSG’s unique activations further support our goal of convening the sports betting ecosystem around a common message to advance responsible gaming.”
MSG Sports joins the other campaign partners, these include Entain, DraftKings, BetMGM, FanDuel, Global Payments, MGM Resorts International, Monumental Sports and Entertainment, and more.