Playtika’s Bingo Blitz and Make-A-Wish, the non-profit organisation that creates wishes for critically ill children, have this month launched a unique Christmas campaign.
From 22-26 December, Bingo Blitz is inviting players to take part in a “virtual dishes for wishes” challenge. This gaming event asks participants to collect ingredients while playing bingo, and then use them to cook a wide range of dishes in the app’s virtual kitchen. A virtual meals counter will then be available so players can see the collective progress of the campaign.
With the successful preparation of 300,000 virtual dishes, Bingo Blitz promises to donate $100,000 to Make-A-Wish. The donation will be used to fulfill as many wishes as possible for critically ill children supported by the charity. Dudu Dahan, General Manager at Bingo Blitz, stated that "We are very proud to be supporting Make-A-Wish for the second year in a row.
"It is inspiring to see what Make-A-Wish achieves for thousands of children. Being able to contribute to that is a privilege.”
Bingo Blitz will be raising awareness of the charity across its app, website and social media channels to encourage participation, as well as donations directly to the global charity. Luciano Manzo, CEO of Make-A-Wish International, said, "We thank the Bingo Blitz community for embracing Make-A-Wish for a second year - the money they are raising allows us to bring hope, strength and joy to our wish children during a very meaningful time of the year. The power of wishing is life-changing and this support from Bingo Blitz will enable us to grant more wishes for children with critical illnesses when they need it most."
