PlayUSA: Arizona sports betting debut “unlike anything we have ever seen in the US”
Arizona’s online and retail sportsbooks produced $486.1m in bets and $37.5m in gross operator revenue for October, by far the most ever in a US market’s second month.
That follows similarly strong figures for September.
According to the PlayUSA Network, Arizona’s debut is “unprecedented in the history of legal sports betting in the US.”
During the market’s first two months, sports betting generated $777.3m in wagers, which is more than double Virginia’s tally of $324.7m for its first two months.
Arizona generated $69.8m in revenue, which easily surpassed Tennessee’s total of $27.1m for operator revenue over a market’s first two months.
The state also produced $1.1m in tax revenue on $10.7m in taxable revenue; however, this is far from a record as sportsbooks wrote off $57.2m in promotions.
Operators are still trying to gain entry into Arizona. DraftKings and FanDuel were the top-grossing sportsbooks in the market while Barstool Sports “struggled to keep up.”
Commenting on the state’s first two months, Eric Ramsey, Lead Data Analyst for the PlayUSA Network, said: “Arizona’s debut is unlike anything we have seen in the US.
“Perfect timing that coincided with the beginning of football season, a number of structural advantages that make the market particularly appealing for operators, unprecedented bettor enthusiasm and other factors combined to fuel this start.
“It’s important to remember that as impressive as these first two months were, this is just the tip of the iceberg. Arizona will no doubt become one of the nation’s top markets as it continues to mature.”
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