The campaign sees local Mecca venues aiming to help support disadvantaged families and individuals in their local communities. This year saw an expansion in interest, with every Mecca venue across the UK taking part.
In the lead up to Christmas, local Mecca teams encourage a collaborative community effort between themselves, their customers and local organisations.
It is designed to help spread the joy of Christmas by providing hampers for families who, through no fault of their own, are likely to find Christmas a financially challenging time of the year.
Through physical donations as well as sponsorship via a Justgiving page, contributors worked in collaboration to create the festive hampers.
The goal this year was to deliver 4,000 hampers, however, this target was exceeded with 4,130 worth £206,500 ($280,000) being handed out to those in need.
Each hamper is filled with food and gift items that are donated by the Mecca teams, as well as customers and local businesses. They are then distributed to the most vulnerable in the area, as identified by local councils, in time for Christmas.
And as a result of campaign efforts, 68 different charities received support thanks to individual as well as corporate generosity.
Despite a slight downturn in performance by Mecca Bingo across the first quarter of the 2021/22 financial year, which Rank Group puts down to a continued reduction in tourism due to the pandemic, the focus of this campaign was very much community spirit.