As part of the agreement, Parleh Media Group will produce a suite of dynamic sports betting content, such as videos, podcasts and other social media, which NorthStar Gaming will then share through its own customer channels.
Michael Moskowitz, CEO and Founding Partner, NorthStar Gaming, commented: “Video and other captivating multi-platform content will really differentiate NorthStar Gaming in the market as we maximise the consumer impact of our syndication agreement with media partners.
“In a short period of time, Parleh Media Group has established a brand and credibility unrivaled in the Canadian sports betting content landscape. We’re thrilled to work with them to produce compelling content that will truly differentiate our product offerings and customer experience.”
The content plan, which also incorporates the digital and social media platforms of Torstar Corporation, will include the launch of daily, weekly and monthly content releases; and shows designed to increase engagement among sports bettors and sports fans in general.
In the near future, bettors can also take advantage of in-play statistics during live events, adding an extra layer to the betting experience.
Mark Silver, CEO and Founder, Parleh Media Group, said: “It was clear from our earliest conversations with NorthStar’s leadership team they understood how our videos will fill a sports betting content void, left by the major sports networks and the few US-focused sports betting broadcasters.
“We’re delighted to have NorthStar as our first sportsbook partner, and to work with the company to deliver a ubiquitous digital and social media experience.”
Parleh Media Group is a Canadian media production company that launched in 2021. NorthStar Gaming becomes its official and exclusive sportsbook in Ontario.
