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ATG to launch fantasy sports with Scout Gaming Network

Swedish horseracing totaliser board ATG is the latest company to join the Scout Gaming Network.

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Headquartered in Stockholm, Scout Gaming is a B2B provider of daily fantasy betting, sportsbook and fantasy sports betting products, alongside its network of operating partners.

To mark the occasion, ATG will be offering customers the opportunity to join in a wide range of fantasy sports tournaments with prize pools.

The prizes include a SEK 2.5m ($260,000) Guaranteed Champions League Knockout Tournament that sees the winner gaining a minimum of SEK 500,000. In addition, there will be several English Premier League contests offering a combined prize total of more than SEK 1m in the first week alone. 

This agreement will see ATG join Scout Gaming’s network of tournaments; in addition, one of its main aims is to expand on its customer offerings by adding more daily and season-long fantasy sports options. 

Andreas Ternström, Scout Gaming Group CEO, commented: “We are delighted to add ATG to the Scout Gaming Network, and for its players to be able to compete in some of the most thrilling and intense fantasy sports contests with prize pots. By launching fantasy sports to its players, ATG is able to deliver tremendous added value while also standing out from its rivals.

"Fantasy is proven to take player entertainment and enjoyment to the next level, resulting in greater engagement and ultimately higher lifetime values.”

Christian Erlandsson, Head of Sports Betting at ATG, said: “We have grown fast since our launch of sports betting just three years ago. Fantasy sports enhances our total offer, and we are excited to add it.”

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