Published
Land-BasedCasinoIndustry

Penn National Gaming hits 100,000-member milestone for ‘myheroes’ rewards programme

Penn National Gaming’s initiative honouring active-duty servicemembers, veterans and first responders has reached a new milestone, enrolling more than 100,000 people.

PennWeb

Penn National’s ‘myheroes’ programme is an extension of the company’s mychoice rewards scheme, providing discounts and offers to current and former American military members, as well as emergency services personnel.

In celebration of the programme passing the 100,000-member mark, Penn National has dedicated $100,000 to support local veterans organisations and first responder groups in the communities in which it operates.

Myheroes was launched last year and is intended to recognise and reward those who have “sacrificed so much for our safety” by giving them access to unique content across the company’s 44 properties in 20 states.

“The myheroes programme is our way of honouring and giving back to all those heroes who have sacrificed so much for our safety,” said Jay Snowden, Penn National President and CEO.

“I’m proud of how our properties have embraced this programme and made it such a success. As we reach this milestone, we’re pleased to contribute $100,000 to local veterans and first responder organisations across the country that are helping to make a difference in our communities.

“We look forward to further developing this unique programme and supporting our nation’s heroes as part of Penn National’s ongoing charitable and community outreach.”

This announcement comes after Penn National published its fourth quarter 2021 earnings report, outlining a $545.1m revenue increase. The operator is currently attempting to bolster its status as an “omni-channel provider of retail and online gaming, live racing and sports betting entertainment.”

Premium+ Connections
Premium

Lynon

 
 
Premium

RISK

 
Premium

Galaxsys

 
Premium

Sport Generate

 
Premium

PIN-UP Partners

 
Premium

Digitain

 
Premium

GammaStack

 
Premium

1xBet Partners

 
Premium

Revsharks

 
Premium

Imagine Live

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...