The appointee brings with him into his new role experience from various iGaming companies, experience which Cooke will be expected to draw on as he leads the aggregator’s commercial development.
Prior to being tapped by EveryMatrix, Cooke worked for Evolution’s Red Tiger and Estonia-based All41 Studios.
These roles will likely have provided invaluable insight into the B2B iGaming industry, which Cooke will be able to capitalise on as Commercial Director for SlotMatrix, or so the company hopes.
The aggregator is counting on Cooke to play a crucial role in strengthening its footprint and growth, as touched on by SlotMatrix CEO Mathias Larsson.
“We are happy to bring Carlo Cooke on board in a management role for our newest division,” he remarked.
“SlotMatrix successfully covers the market’s need for a pure B2B product that gives operators content from multiple gaming providers at no extra cost.
“We plan to capitalise on its existing success, and Carlo will have a crucial role in further expanding our footprint and accelerating our commercial growth. Welcome on board!”
Cooke, meanwhile, looked forward to working with EveryMatrix and its team, commenting: “Joining a tier-one iGaming platform provider such as EveryMatrix is a pleasure, and I’m looking forward to working closely with my colleagues to drive forward this innovative solution.
“SlotMatrix is the largest casino aggregator in the world, and I’m positive that, together with its talented team, we will bring the product to new heights.”