Mido Lotto is based in California and works to support community-oriented sports teams within the states it operates. Previous partnerships have been with Fresno Grizzlies, the Single-A affiliate of the Colorado Rockies, and El Paso Locomotive FC, also of the USL Championship league.
Similarly to other systems, Mido Lotto allows customers to order official state lottery tickets from their smartphone. Tickets are purchased from officially licensed California Lottery retailers and managed in the app to ensure they are not lost.
This latest agreement will see Mido Lotto stand as the club’s title sponsor for its Teacher and Student Appreciation Night match, against the Colorado Springs Switchbacks on 30 April at Laney College in Oakland.
Steven Powell, Oakland Roots Chief Revenue Officer, commented: “We prioritise finding partners that are aligned with our club values. Once we connected with Mido Lotto, we quickly established that their organisational values aligned with ours. Mido Lotto Lottery proceeds benefit teachers, students and schools, which is where we saw the biggest natural fit with our mission.”
“We’re thrilled to be an official partner with Oakland Roots, which prioritises using the power of sport as a force for social good in its community and beyond,” added Rich Wheeler, Lottery Now President, the startup behind Mido Lotto.
“Their support of Californian youth closely aligns with our own mission of supporting state Lotteries’ tremendous giveback initiatives. Since we attract mobile customers who typically don’t play the Lottery the way it’s currently offered, it means our users increase contributions from ticket sales that support California’s public education.”
The app was first launched in May 2020 and is available in the Apple iTunes Store.
